Ghostwriter. Sounds mysterious, doesn't it? In today's show, my guest Nick Pavlidis unpacks what a ghostwriter is, what they do, and who can benefit from hiring one.

Nick used to practice law, but he wanted more control over his time, and more time with his family (you can hear more about that in our earlier interview). He became a skilled ghostwriter, and now he’s teaching others the craft and business of ghostwriting.

His mission? Nick says, “I help people help people.”

What is a ghostwriter?

Ghostwriters help create written content, often without a byline. That content might be a series of blog posts or articles, or it might be posts for social media. It could be a book. “Basically we’re creating written content and positioning it to make a connection with a desired reader for a greater purpose,” says Nick.

Why hire a ghostwriter?

• Saves you time, so you can focus on the things you do best.
• Publishing consistent high-quality articles, blog posts, and social media posts helps build authority and trust in your industry.
• Having a book establishes you as someone who is knowledgable, and opens doors for you. This is especially true of you want more speaking engagements.

Writing is part of it, but positioning that content to make a connection is something else. This is a special skill. The ghostwriter does more than take your words and ideas, and rearrange them on the page. The skilled ghostwriter understands how to deliver your content to the reader in an effective way.

A skilled ghostwriter can do this for you:

• Gathers the information and organizes it in a logical way
• Creates structure for your story
• Brings expertise to both the writing and presentation of your message
• Makes your content easy for Google to index

This skillful organization and positioning helps your audience find you. It strengthens connections and help keep your readers engaged. Ultimately, by hiring a ghostwriter to create quality content, your message can help more people.

The difference between a good book and a great book is not the information. It’s really the presentation.  -Nick Pavlidis

Links

• Connect with Nick Pavlidis at authorityghostwriting.com on Facebook or LinkedIn.
• If you’re interested in becoming a ghostwriter, get Nick’s guide here.
• Connect with Kay at KayHelm.com
• Get the full show notes and transcript at lifeandmission.com/41
  
  
  

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• Develop and practice essential storytelling skills to increase funding for your mission.
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