On today’s episode, we’re joined by Emma Lacey, Senior Vice President at Zefr — a frontrunner in responsible, brand-safe marketing that enables transparent, content-level targeting and measurement solutions across walled garden platforms.

As online misinformation becomes increasingly complex and difficult to identify, track, and eliminate, Emma shines a light on Zefr’s developing technologies and approaches that are making headway; enabling brand suitability and safety within walled garden environments, such as Meta, YouTube, and TikTok.