Are you using big data as an excuse to not talk to your end users? Big data and analytics tools have made it possible for IT to resolve and prevent issues without involving the affected party, but that doesn’t mean there’s no longer a need for dialogue between end users and IT.But unlike collecting system metrics, gathering meaningful qualitative feedback can be difficult: How can you get people to respond in a constructive way? Who has the time to analyze tons of survey results? However, it’s IT’s responsibility to ensure that end users are having productive—and positive—experiences with their computers.Means of gathering subjective responses such as surveys can play an important role in uncovering latent issues and explaining user behavior. They can also help IT judge the success of OS migrations, VDI, or other projects that affect end-user experience.In this episode, we’re joined by Joe Davis, Sales Enablement Specialist at Lakeside, who shares his expertise in crafting surveys that work. Joe previously worked for a company that specialized in B2C surveys. Later, Heather quizzes Joe and Linda on tech headlines to see if they can pick out which one is false.For more on surveys, check out our research on what information IT decision makers are using to measure the effectiveness of new technologies: https://www.lakesidesoftware.com/blog/74-it-leaders-collect-end-user-feedback-what-are-they-getting-it***If you enjoyed this episode, don’t forget to leave a rating if your podcast app allows you to do so. Positive ratings and reviews help others discover the show and would help justify the purchase of another mic :)Thanks for listening!You can connect with us at [email protected] and at @lakesidesoft on Twitter. Send us the IT conundrums that have been keeping you up at night—we'd love to help!