0:10

Hello, art course creators.

0:13

We're excited to have you here live with us today.

0:16

As we hear from a panel of top

0:19

online art educators, we know you

0:21

have what it takes to create virtual classes

0:23

of your own, and we want to help you

0:25

improve ratings and revenue with

0:27

difference making tips and tricks from our powerful

0:30

panel today. Here's what we will

0:32

talk about, how to convince parents of

0:35

the value of online art, learning, how

0:37

to leverage. Online teaching

0:39

for development and fun, how

0:41

to onboard and manage a large group

0:43

of teachers and how to differentiate

0:46

and create your own niche in the space.

0:49

So we can't wait to see where today's

0:51

expert advice will take you and your business

0:54

here's to growing your business, impacting

0:56

the lives of students with incredible

0:58

online. Class creation.

1:01

It's almost time to dive in, but first

1:03

we are going to hear from Dotan

1:05

Tamir who was kind of brought us here via

1:08

cook to, to have this great discussion

1:10

though. Tom, it's all yours.

1:13

Thank you so much, Josh,

1:15

so hi, Orlando Tannen from click to

1:17

click through is an end to end solution for enrichment

1:20

providers who are actually looking to thrive in the

1:22

online space, but we're

1:24

not just a software platform. We

1:26

actually understand what turns an online

1:28

course and online. Experience

1:31

into an amazing experience and

1:34

an amazing journey for kids. So

1:36

today we have lots of interesting things,

1:39

plant, so stick with us all the way

1:41

to the end, but that won't be hard because

1:44

this discussion today is very relevant

1:46

to where the industry is right now.

1:49

And online. Obviously,

1:51

it's here to stay as, we all estimate

1:53

and, we all have to Excel at it.

1:56

so there's a lot to do. We've got some

1:58

challenging questions for our wonderful panelists

2:00

and I really want to thank this amazing

2:02

panel of experts. And

2:05

I'm ready, Josh. If you're ready, let's start.

2:08

I'm always ready. I've got a few housekeeping.

2:11

Tips that we've got to go through. So we know the is

2:13

powerful and the group of people in the audience

2:15

is powerful as well. We've got founders, CEOs,

2:18

owners, key executives at some of the

2:20

nation's top online art course providers.

2:23

So from our guest, To our

2:25

panelists. Each panelist will have

2:28

a question to answer. I will give

2:30

a short bio on each one of them so

2:32

they can get straight to the answer. And

2:35

these questions will help you with

2:37

your business. So let's meet our first

2:40

panelists. It is

2:42

fate Lou she's the founder of

2:44

winged canvas. So

2:47

wink canvas is an art studio and

2:49

gallery that boasts a wide array of programs

2:51

and services from art camps, art

2:53

classes, art parties, wind canvas one-stop

2:56

shop. And I love this from taking

2:58

a, a new finger painter to

3:01

the next generation Vincent bank.

3:04

Fade your question. How do you convince

3:07

parents like myself of

3:09

the value of online

3:11

art experiences?

3:14

That's a great question, because I

3:16

know even though online learning

3:18

has been around for a very long time, it's

3:20

still new to the majority of us

3:22

and for parents. And a lot of

3:25

us are used to in person learning the connection

3:27

of it, the tactileness of it, especially

3:29

in arts. So it's

3:32

very, a lot of people are very skeptical

3:34

and my answer is we just let our

3:37

parents try it. You know, you really have to

3:39

try it and see if it's right for

3:41

your child. Online learning is not.

3:44

You know, not the best type of learning

3:46

for everybody. Obviously there are challenges,

3:49

but there are so many wonderful opportunities

3:51

as well. And we've found

3:54

that, you know, it could

3:56

be something very simple as having a good internet

3:59

connection. Right. But it's also,

4:01

we found a lot of children who.

4:10

Their artwork all the time. Now they have

4:12

a lot more opportunities to

4:15

connect with their teacher privately

4:17

through chat or through online, through

4:19

our classroom. And,

4:21

we found a lot of children who previously

4:24

had learning challenges and

4:26

learning disabilities actually thrive

4:28

in the online space. So

4:30

it really is about trying it out,

4:32

because not all programs are the same and,

4:35

you know, it's, it's very, it's very

4:37

different. It's a very different experience for everybody.

4:39

and in terms of how so Winged

4:41

canvas, before we were an in-person

4:44

studio and we ha

4:46

you know, taught for seven

4:48

years, just like, you know, people coming

4:50

in and out of our space. And

4:52

when we transitioned online, we had to figure out.

4:55

everything from equipment to

4:57

different ways of communicating, you

4:59

know, to reminders. and, and

5:01

also just providing free

5:04

resources and valuable tips

5:06

for, for parents because, you

5:08

know, that's something that, I believe

5:10

we should all be sharing.

5:12

Yeah. Hey, I know you have, a unique,

5:15

positioning online. I've a unique way

5:17

of really attracting the audience

5:19

and showing them, the great things that you

5:22

are offering, men. I think you have a great

5:24

YouTube channel to talk more about that.

5:27

Thank you. Well, we decided,

5:29

you know what? We have

5:31

a duty, you know, everybody's in

5:33

locked down and we all know that visual

5:35

arts and arts in general is really good

5:37

for the soul. And especially during

5:40

a time where everybody is so isolated. So

5:42

we started making YouTube videos,

5:45

tutorials. Just showing

5:47

people how to stay creative. And,

5:49

we have a very unique culture at wind canvas.

5:51

We love art nerds. You

5:53

know, the people who just need to be

5:55

creative, who live and breathe art, not,

5:57

not just people who, you know,

6:00

dabble once or twice, but those

6:02

who are really. Passionate about

6:04

it. It's a big part of who they are. And

6:06

so over a year,

6:08

we've actually grown to

6:11

about 20,000 all. We're almost

6:13

there. Well, unless that 20,000, subs,

6:15

people who found us all over the world who identify

6:18

with this partnered, you know, way

6:20

of life. And so,

6:23

we've also accidentally built

6:25

an online art. Which

6:27

has really brought us so much, Joyce.

6:30

So it's really a big

6:32

adventure. And I feel like there's

6:34

so many opportunities with online

6:36

learning virtual learning as well,

6:39

because some, some people need to

6:41

be there live. Some people can really

6:43

learn well asynchronously, but again, everybody

6:45

is different.

6:47

Yeah. You, I mean, you're the classic case

6:49

and we love hearing these stories. We

6:52

have spent a lot of time in this pandemic hearing

6:54

tragic stories, but you hear those pandemic

6:56

opportunities and it sounds like,

6:58

you know, you've, you've given away free resources

7:01

check and you've got 20,000 people

7:03

who have joined your community, which is just fantastic.

7:05

So congrats on that. So I'm going to bring in

7:08

young Chan young is a professor of visual

7:10

arts. He loves to create online

7:13

courses and programs with new media.

7:15

Young has been a professor at bunker hill

7:17

community college teaching. Painting

7:20

watercolors drawing illustrations,

7:23

interactive design and developing online

7:26

college courses with interactive media

7:28

for the

7:30

past 13 years. So, professor

7:33

welcome. You have got your question.

7:36

It is. How do you differentiate?

7:39

Your own needs.

7:41

Thank you very much, Josh. That is

7:43

a great opportunity. It would be

7:45

able to R tell their story about

7:48

enjoying art artists, community

7:51

so full. Is it it's

7:53

just like a, just like everyone

7:55

else. That's like when we started it, it's probably

7:58

not where they have a clear agenda,

8:00

a clear outline what we're going

8:02

to do. We all probably go into

8:04

that, like a, by our passion,

8:07

like a driven there's this, because we want

8:09

to share, we want to teach.

8:12

You want to help others to become. Better.

8:15

So it's just, it's such

8:18

a shushing kind of like a

8:20

journey that is, so

8:22

I always liked building up

8:24

community. That first thing when

8:26

I was, or, in my

8:29

first college, when I was 18 years old,

8:31

I started to create a college

8:35

students at art club fine

8:37

arts society And

8:39

supported by the college. And we

8:42

have a very big group and

8:44

interesting enough like right now is

8:46

like a 40 years later. It's still

8:48

exist in that college It's still running

8:51

on it's own. So after they came

8:53

to Boston and,

8:55

I. We

8:58

learn the English, just like most

9:00

of the immigrants. And we

9:02

define our direction to see

9:04

how, we can fit into

9:07

this, new world. And

9:09

I learned English in a college

9:11

and studied graphic design

9:14

and illustration, and

9:16

also, working in as a

9:18

graphic design, Illustrator for

9:20

children's book. And just do

9:22

what I like to do, and eventually

9:25

brought me back to teaching. So

9:27

I have to, actually, I started teaching again

9:29

in this country, is about

9:33

this, 27 years ago, in

9:35

a study from Massachusetts

9:37

college of art and design. And

9:40

this is a great college. This is where I

9:42

got my, I finished my four

9:44

year degree in the industry. So,

9:47

come back to that as our one

9:49

is started to study teaching

9:51

actually, before I started teaching full

9:53

time at Banco community college,

9:56

I already have my website,

9:58

Yung chen.com as a teacher. platform

10:02

and offering some video teaching

10:04

demonstrations Ming-Li

10:06

in watercolor because at that time

10:09

I was teaching a watercolor

10:11

cause call watercolor portraiture

10:14

in mass college of art and design.

10:17

So, so I have a loss of the watercolor

10:20

demonstrations on young chan.com

10:23

and later when, U2,

10:25

became, You know, popular and

10:27

available. And I started

10:30

to upload my video over there. And

10:32

when I started teaching at, full

10:34

full-time at the college and

10:37

our, the college clown

10:39

that there's wow, you have very good channel

10:41

and maybe one day create or,

10:43

some online courses for

10:46

some students cannot come to.

10:48

The college, to take courses because

10:51

it is, some, some kind of

10:54

very unique, assistance as

10:56

unique things in the community college

10:58

that is some student, they

11:00

are single parents, some student

11:02

I working parents. So they,

11:04

they cannot come to the school,

11:06

for some time during the, the

11:09

daytime. So I created online

11:11

water. Three credit college

11:14

caused and, and became very popular

11:16

and that, and they had created the

11:18

drawing fundamental drawing class and

11:21

then the events, watercolor class and so

11:24

on. So because I'm teaching

11:26

online I also use the same

11:29

technology, the same way that

11:31

I record all my demonstrations

11:34

in class classes

11:37

and that put it on YouTube and let

11:39

the students. Watch

11:42

them, at home before

11:44

they start doing their homework and

11:46

then later that channel become

11:48

very popular and then

11:52

become some, subscribers

11:55

on YouTube. They asked her about, can

11:57

we support you? And then we started

11:59

to create our own. EnjoyingArt

12:02

a community using

12:04

the platform of Patreon And

12:07

then later we realized that this

12:09

is not enough

12:11

On my previous curve was the conversation was young. One

12:13

of the things that's really excited me

12:15

is the fact that, is combining now

12:17

arts and NFC in blockchain.

12:19

And I didn't know that this can, this

12:22

combination can even exist. And

12:24

then, so I encourage everybody to go to

12:27

website and see, more about that.

12:29

and it's, it's exciting and I'm waiting

12:31

to see a. Blockchain

12:33

art class offering coming,

12:36

coming soon from somebody, Fe

12:39

do you want to, also give a perspective

12:41

on, on creating your own needs?

12:44

Sure. I, I actually have a branding

12:46

background. I was in advertising for seven

12:48

years, so I do know that

12:50

space very well. And my tip for

12:52

other online educators is to really

12:55

just know your niche. You know, we can't serve

12:57

everybody. Your school should,

12:59

you know, knowing your audience and who

13:02

that audience serves is probably

13:04

the best ingredient for branding

13:06

success for us. It's the art

13:08

nerds, right? From our methodology to

13:10

our. To our calling

13:13

and to all the other people in our community.

13:15

We're all we all identify as art nerds

13:17

and young I, your YouTube channel is very

13:19

impressive. And I, I definitely

13:21

see there is a niche that you've found

13:23

as well.

13:24

Yeah, totally. And you know, what's, what's

13:26

really neat about Young's answer. It

13:29

started with community and his

13:31

thought process, and we all know buzz. The buzz word

13:33

now is community. You know, his thought process

13:35

about community started many, many decades ago.

13:37

So you've been building these communities long before

13:40

the buzzword was community, which is

13:42

basically again, You know what we're trying

13:44

to build here and I'm going to bring somebody else in the

13:46

community gin. He ran court's CEO

13:49

and founder of young art. Young art

13:51

started in 2013. The

13:53

team believes that by fostering a

13:55

vibrant atmosphere to

13:57

learn and inspire creativity, they are

13:59

purposefully equipping young

14:01

artists with the foundation to advance their

14:04

confidence engine nuity and

14:06

skillsets. So we've got your question.

14:08

How do you leverage online teaching for

14:10

developing characters? And

14:13

life skills. Wow.

14:16

Keeping it fun. And you

14:18

clearly like to keep things fun because that Uber driver,

14:20

you mentioned, said you like to smile a lot

14:23

and you're holding that end of the bargain up for sure.

14:27

Well, thank you, Josh, for the very generous

14:29

introduction and thank you,

14:31

Josh and Dotan for just paving

14:34

the way with your fearlessness in

14:36

our space, your, the Solomons in our fields.

14:38

And I'm honored to be here with

14:40

you all today and with my fellow panelists,

14:42

pleasure to join you. So thank you for the question.

14:46

actually, I wanted

14:48

to start off by saying I didn't start this company

14:51

to be a founder of CDL actually started

14:53

it because I became legal

14:55

guardian of my seven younger brothers and sisters

14:58

overnight in 2013.

15:01

And I introduced something as Theodore Roosevelt

15:04

would say. With what you have

15:06

and where you are. So it was a very humble journey

15:08

for me and through the process of

15:10

that. I think I started to understand

15:14

What, are parents really looking for? And

15:16

here in my area, in Northern

15:18

California, parents, aren't so

15:20

much looking for, their

15:22

child to exceed them in

15:25

resource. Accumulation

15:28

or maybe in their education levels,

15:31

they really want their child to make an impact.

15:34

They want their child to go

15:36

further than they have and to do

15:38

more good in the world. So what are the

15:40

things that build character, to get a child

15:42

ready to make a global impact. what are

15:44

the things that we can use

15:46

in art to help prepare a child

15:49

and nurture them to really think forward,

15:51

to think of how can I be my best

15:53

and highest. self Some of

15:56

the things that we've learned, especially

15:58

during COVID over the last few months is if

16:00

we can inspire learners to

16:02

take ruthless initiative in

16:05

the problem solving process and

16:07

present them with multiple ways

16:09

to solve problems in their art, whether

16:12

they're. First not happy

16:14

with the first draft that

16:16

they create. That's such a natural human

16:18

reaction, it's like perfectionism

16:20

and trying to achieve what I see in my

16:22

head, but I can't get it out of my paper or

16:25

my tablet, how to work past that

16:27

because ultimately in life, They're going

16:29

to have problems to solve.

16:31

So can we cultivate the ability to

16:33

adapt and bounce back quickly

16:35

and really learn from inevitable

16:39

mistakes and errors and

16:41

teach a child to demonstrate courage and

16:43

trying something new.

16:45

Keeping an open heart and understanding

16:47

that in this whole learning adventure,

16:50

there's going to be moments where they'll say

16:52

I failed and I messed

16:54

up, but actually that's the most beautiful

16:56

part because then through

16:59

that, they learn the value in failing.

17:01

They learn that obstacles can be

17:03

tackled and their joy

17:05

in learning through multiple

17:06

iterations because we have to try that in our

17:09

life. I know my fellow paddles

17:11

is entrepreneur. Probably a

17:13

no stranger to the fact that they have

17:15

to, you know, fall down, get up, fall

17:17

down, get up, and the faster you can do that,

17:20

the faster you'll be ready to

17:22

make that impact in the world because you'll

17:24

understand empathy and compassion.

17:27

And so, you know,

17:28

in our art space, I think it's about the

17:30

joy of creativity. It's the one subject

17:33

that there isn't like this hard. Right

17:35

and wrong, like math or science

17:37

is all about expression

17:40

and taking the emotion from the heart and

17:42

sharing that joy and art classes,

17:45

give them the skill to develop creative

17:47

confidence, to be both communicators

17:49

that way. So the

17:51

character traits that I, I told my

17:53

siblings as I was praising them, they're

17:55

they're now all flown the nest. So I'm an empty nester,

17:58

but I would tell them things like. When

18:01

you do bad, like mess

18:03

up, break something, it's

18:05

teaching you things like grit. Well,

18:07

what does that mean? That means that

18:10

you have a tough outer shell and you can

18:12

take feedback and criticism and that

18:14

you become hungry for that. And so

18:16

I think a child that's entering

18:18

the world ready to say,

18:21

at least I'm going to take this first

18:23

step. And. I'm going to try

18:25

my first stab at it. And if

18:27

it's a flop, I have people

18:29

around me are going to give me the feedback

18:32

and input. I'm going to soak that up and

18:34

go forward even stronger. And so

18:36

with online art classes, though, we can't

18:38

tangibly touch and help

18:40

our

18:41

students. Hands-on like we can person

18:43

we're able to just reach across and say,

18:46

show us your best. Put your

18:48

heart into it. And when they hold up their

18:51

art in screen in the classes and the

18:53

live classes and they show the teacher and

18:55

the teacher says, I love the

18:57

originality. I like that you took that

18:59

concept and you made it your own. I

19:01

think the confidence it gives the child

19:04

internally. It does give them

19:07

kind of an understanding that even

19:09

though it's not perfect, It's the process

19:11

of trying. It's the fact that I made

19:13

the effort and gave it my best. And

19:16

that's what we're trying to do here at young heart. I know that's

19:18

what my fellow panelists are all working

19:21

hard day and night. And,

19:23

yeah, that's

19:24

that's all for me. Thank you.

19:26

The only thing about failing, right?

19:29

No. What is that earlier with the exam?

19:31

I never heard about failing, but budget needs. First

19:33

of all, it's so inspiring, your, your story

19:36

and how you are using

19:39

this platform of

19:41

teaching, to really develop those life

19:43

skills as kids. And, you, you

19:46

did speak about. How you doing

19:48

it online as well, but I'll play

19:50

the devil's advocate here and say,

19:52

wait, you know, kids are at their home.

19:55

You have them for maybe an hour, maybe

19:57

two hours in front of the screen.

20:01

Does it really make an impact when

20:03

they're at home? Is online, really

20:06

working? Is there actually

20:08

something that's not working that's working

20:10

better in person or. Did

20:13

you and I'm no, I'm asking a

20:15

lot of questions. So pick one. And

20:19

did you find any, anything that actually worked

20:21

even better, maybe some opportunity in

20:23

the online space that doesn't exist in

20:25

the in-person for making this kind of a

20:28

personal growth and life skills?

20:33

Yeah, there's a

20:33

lot of questions.

20:34

Here's what I'll say. When I first started

20:36

off, we were all brick and mortar and I was

20:38

opening in high end shopping malls

20:41

I was kind of gutsy, but I made a lot of mistakes

20:44

and I, made a lot of errors.

20:46

and I learned, In that essence,

20:48

the goal of expansion was to

20:50

do more good for more kids

20:53

at a faster rate. So I thought before,

20:55

Hey, if I open more physical brick and mortar

20:57

sites I'll reach more communities We'll

20:59

help. Low-income learners We'll help give access

21:02

to kids who don't have, the ability

21:04

to join and give scholarships. That was my

21:06

first thought, but just kind of like what I said earlier,

21:08

it was about kind of

21:10

learning. Does this work, does this not?

21:12

And then when we went online, I

21:14

realized. All right. We are

21:17

able to reach more children

21:19

at a faster rate and do more good, so we

21:21

can still do give back and we can still make that impact.

21:23

But we learned that on a

21:26

broader scale, we can serve

21:28

at a higher level. One of the things I would say

21:30

is that was meaningful for children. I think what

21:33

keeps them coming back is a personal

21:35

connection with their instructor. So if it's a live

21:37

class and the teacher is able to call out those students.

21:39

by name that individual

21:41

attention. means a lot to the child.

21:44

Also they're a community of

21:46

learners developing these friendships with

21:48

children around the world. I think that's the most beautiful.

21:50

part

21:51

So make it fun and make a connection. And

21:54

a, I want, before we move over to Bette

21:56

Fetters, there's a lot of discussion going on in the

21:58

chat. We all want to listen to Bette, but I think there's

22:00

some questions that young can answer in the chat to some

22:02

people. So we want to make sure we're helping out Bette

22:05

Fetter, Bette and I have actually been working together

22:07

in the enrichment space for many years. We, we hadn't

22:09

spoken until today. But here we are

22:12

in the online space. Bette is the founder

22:14

of young rambler. The

22:16

she's an Amazon number one

22:18

bestseller with her book being visual and

22:20

our self-titled bog, Bette fetter.com.

22:23

So Bette here is your question.

22:25

How do you maintain your

22:27

high standards of teaching

22:30

when transitioning to online?

22:33

And clearly you've got some very high standards

22:35

because you have how many franchises

22:38

and young members.

22:39

Well, we were at a hundred franchises

22:42

and we have some international, so we've

22:45

lost a few during this season,

22:47

but, we love our franchisees,

22:50

so they are all over the states,

22:52

Canada, and we have India

22:55

and we have some classes starting in

22:57

China, and we're a little different

22:59

than everybody and that. well, first

23:02

thing you want to pause and say, Jenny, that was

23:04

lovely. You are so inspiring.

23:07

I think everybody on this call just feels so

23:09

much better about doing a art class.

23:11

Anything you are wonderful. but

23:13

we're working with young kids and our idea

23:16

is that we're going to be the ones that

23:18

could teach these fundamental,

23:20

how to draw skills. So

23:22

when they get into these other

23:25

more creative environments, they

23:27

have that fundamental understanding.

23:30

So for us, we teach three

23:32

to five at elementary. So we knew right

23:34

away, don't even go with those three to fives

23:36

right off the bat. let's not worry about

23:38

trying to get a four year old in front of the computer

23:41

and we focused on elementary. We.

23:44

love to teach live But we moved

23:46

into that online space during

23:48

COVID and we have some

23:50

prerecorded lessons that

23:52

we deliver through a different site called

23:55

art kids rock kind of a subscription

23:57

idea. But our online

23:59

classes are taught by

24:01

our franchisees and their teachers.

24:04

But what we found really important

24:06

was identifying the key things

24:09

in your method. So for us, it's

24:11

this. very Step-by-step

24:13

instruction. It's a lot

24:15

of visual step-by-step

24:18

drawings because we are wanting

24:20

to learn how to draw a face.

24:23

How do I draw a body? How do I draw

24:25

a cat And, but the other

24:27

part is really good. Camera, good

24:29

lighting. And for us, it's

24:31

a lot about the communication because

24:34

when you're talking to a bunch of adults

24:36

or 65 and over Very

24:38

different than when you're talking to six

24:41

and eight year olds. And so a lot

24:43

of checking in with them, a

24:45

lot of simple directions

24:47

and language, but a lot of, so

24:50

to me, it's curriculum teaching

24:52

method. And then for us,

24:54

it's then your language. And so I think

24:57

for anybody, identify what

24:59

you have that is unique. And

25:01

don't try to be everything, but identify

25:04

your unique points and make sure that

25:06

you're really clear in putting that

25:08

in your plan.

25:11

Clearly, you've done that with all those

25:13

franchises that you have. I have a personal

25:15

story about one of your franchisees.

25:17

When the, when the pandemic started, my daughter

25:19

took one of your classes. She was six at the time

25:22

and you know, I'm downstairs working.

25:24

My wife is the basement working and I come

25:26

upstairs to check and the

25:28

camera. You know, which is you would

25:30

think focused on her was going

25:32

all of these different directions. And

25:35

I, you know, I said, Camilo, Paki, mute it.

25:37

And I said, what, what is going on? She

25:40

said, Papi, you know, I think they're looking

25:42

at my hand, you know, and your

25:44

instructor. I was watching

25:46

her draw and making sure that she was

25:49

a, you know, kind of holding the

25:51

crayon correctly and saying, Hey,

25:53

you want to draw in the lines or outside the lines.

25:55

All that they were doing at that point was encouraging

25:57

her. So in that, in that respect,

26:00

you know, maybe, the online space provides

26:03

you with an opportunity. To have

26:05

more hands-on and connection

26:07

with the kids. So Dotan, have

26:09

you taken any online art classes? Like Camilo?

26:13

I

26:13

wish, because my,

26:15

my art skills are, not as,

26:17

as good, I'm more

26:19

of a techie person, but I really admire

26:22

art. and, even had the, museum

26:24

subscription here in Televiv, for, for

26:26

a couple of years. And, but Betsy,

26:29

I, I, we relate to what Josh

26:31

is saying, and I wonder,

26:33

You know, the, the there's, it's always

26:36

hard to find the right trainers,

26:38

the right instructors and keep them

26:41

in the high standards,

26:43

especially when you run at so many

26:46

locations around the country. So

26:48

I imagine it's already hard

26:50

to do it in the in-person space.

26:54

Do you, did you find,

26:56

opportunities in the online space

26:58

for. You know, D did you ever

27:00

hire, maybe, maybe it's

27:02

a question to your franchisees, but did they

27:04

hire new instructors when

27:07

it was still online and they had to do

27:09

all the hiring and training

27:11

and monitoring online? Well,

27:13

they,

27:14

most of our franchisees had a staff

27:16

of, you know, some of them had as many as like

27:19

30 to 80 part-time instructors.

27:22

So when things closed down,

27:24

we didn't have 30 to 50 online

27:26

classes going. And so,

27:29

and some people were comfortable being unlined.

27:31

So that's another point. Yeah. Make

27:33

sure you're using someone who's very comfortable

27:36

in that online space and

27:38

that you've trained them. You know, if it's not, you

27:40

make sure you're training them because

27:43

teaching online is different than teaching

27:45

in person. And so,

27:47

yeah, we did all, we put a lot of time into

27:49

training. How did teach online,

27:52

Fe wanted to talk about teaching.

27:56

Yes, Benny, your story's super

27:58

inspiring and congratulations

28:00

for expanding all

28:03

over the world. That's amazing. I

28:05

definitely agree with

28:07

Bette in terms of the teaching method and how

28:09

important that is because the

28:11

creative process is a giant mystery

28:14

to a lot of people. And I think, especially

28:17

for kids when they're learning and kind of discovering

28:19

how to really Go from

28:22

an idea to something that

28:24

they're really proud of and something that is

28:26

meaningful. So, our

28:28

teaching methodology at Winged canvas is

28:30

the nerd teaching methodology,

28:33

and the N stands for nurture,

28:35

you know, so always showing

28:38

inspiration, you know, Artists

28:40

are like batteries. We can't just

28:43

keep creating, creating without absorbing

28:45

and learning. so nurturing with

28:47

visual examples and constantly inspiring

28:50

our students is a big part of the process.

28:52

The E stands for explore.

28:54

So discussing those concepts and

28:57

really understanding

28:59

what we saw. not just copying something

29:01

because copying something isn't really.

29:04

that important anymore. It's really about

29:06

expressing and actually, being

29:09

able to interpret what you've observed,

29:12

then comes the recreate part, which is

29:14

what Bette was talking about. The ha the how,

29:17

because schools don't really

29:19

teach the how and the, how

29:21

is so important. And that's when you actually

29:23

learn the step-by-step, you know how

29:26

to start with shades, how to deconstruct,

29:28

Things like that, you know, your elements

29:30

and principles and how to apply them. And

29:33

then the crucial part, I think that's missing

29:35

is the design part. So the D stands

29:37

for design. the design is really making

29:39

it your own and really making an

29:42

effort to see how you can apply.

29:45

Your art skills to practical things,

29:48

you know, like designing things that people

29:50

use every day and making,

29:52

you know, being a source of joy.

29:55

so the, design part is

29:57

also very practical. It's the applied

29:59

arts, and I think that's, you

30:01

know, I'm interested in, really

30:04

learning more about all of your teaching methodologies,

30:06

because I think it's, a very unique

30:09

aspect of teaching online and

30:11

having a school.

30:12

I want to let our professor way back in

30:14

here, who's taught for

30:16

many years design and kind of going

30:19

backwards. All of the elements you've talked about. Yon,

30:21

can you talk about also, that

30:23

offline and online, the differences

30:26

that are, we know many

30:28

of them very clear, but talk about some

30:30

of the new ones.

30:32

This is great. This is great. I actually,

30:34

I, I am a, probably

30:36

a very rare situation.

30:39

The M teaching, both online and

30:41

offline, and I spoke

30:43

sample the watercolor class at the college.

30:45

I teach are a couple of sections

30:48

actually in classroom.

30:50

I will see them like, every week,

30:52

How do you progress? Stop from

30:55

how to use the water, how to mix the color

30:57

and so on. And I also have a couple

30:59

online classes, which is

31:02

very much the same content. I

31:04

use the video as the, learning,

31:07

teaching method, and

31:09

then used there also have a

31:11

way for them. Upload the work

31:14

every week, before they're that, that line

31:16

up for review and so on. But

31:18

by the end of the semester, over the 10

31:20

years observation and looking at

31:23

the difference between the two sides of

31:25

learning. And

31:27

I feel like more

31:29

people, more students success.

31:32

So we talk about those adult students. They

31:34

are about 20, early, 20,

31:37

20, most, most students

31:39

as successful through

31:42

their semester, learning in

31:44

a color or drawing. Then

31:48

the student actually coming into the real

31:50

class. That,

31:52

that is very interesting. Our,

31:54

this is not really the reason

31:56

two years. They asked it back

31:58

to, you know, 19,

32:00

2009, 2010,

32:03

and that is a year. I

32:07

would say I would take that

32:09

title because most colleges

32:12

now, they don't even have a

32:14

much of studio app

32:17

classes offer, online.

32:19

And I, I, we started for

32:22

three college credits, starting

32:24

from 2009. So it's a

32:26

very. So, so

32:29

I have been learning how to actually create

32:31

a weight, a unique way to

32:33

communicate. So that is very

32:35

similar to the real

32:37

wheel face-to-face class.

32:40

But however, somehow

32:43

the advantage that what, what the technology

32:46

offers. It actually makes

32:48

students have more focus

32:51

and concentration continuing

32:53

on their learning, not just like, oh,

32:55

the three hours it's up. okay, now,

32:58

I have to get out of the classroom and then next

33:00

class was going to come in. And then when you go

33:02

home, you probably already lost interest.

33:04

So while you're at home, you'll be able

33:07

to sit down and start learning, follow

33:09

the video and doing your exercise

33:11

and getting your own prop, put

33:14

it in front of you and draw and

33:16

painting. And you can go all

33:18

the way, like 5

33:20

hours, 10 hours. This

33:22

is what those students are doing really

33:24

great. At the end of the semester,

33:26

they can actually they started where they didn't

33:28

know how to draw a line, or shade,

33:32

but at the end they can draw themselves.

33:34

They can draw their mom. They can draw their

33:36

girlfriend boyfriend. Oh

33:37

my God. This is, yeah, you've got some, you've

33:39

got some fans in the chats. I want to move you back

33:42

over to the chat so that you can, you know,

33:44

say hi to all your doing fans. But I wanted to

33:46

bring one thing up before we kind of

33:48

roll in and talk a little bit to Dalton. Young, when

33:50

you said that the sucks. As

33:52

much, or maybe even more success online.

33:55

I saw Bette kind of go like this.

33:57

I don't have the value or the ability to do instant

33:59

replay, but you made some

34:02

face and noise and I feel like

34:04

it might've been potential. You're heartbreaking

34:06

a little bit, you know, can you talk about how

34:08

you've seen clearly it moved from

34:10

in-person to online?

34:12

Well, no, I was making more of a face about

34:15

the idea that you would go to college

34:17

to learn art and you don't

34:19

have studio art class. Like that

34:22

is just ridiculous. Or

34:24

even if you're going to do things online, do

34:27

the classic, you know, mean like this

34:29

idea that we're all going to become grappa Gardas

34:31

or illustrators, but we don't really know how to

34:33

draw or the foundation of

34:36

art just makes me crazy.

34:40

I agree with Yong that the

34:42

amount kids can repeat or

34:44

adults the best part of online. is

34:47

eternal and you can do that

34:49

same video again and again and again

34:51

until you master it and it gives

34:53

you the next idea and the next. So, there's

34:56

so much, inspiration and

34:58

potential and, learning opportunity

35:01

in that that. online

35:03

That's awesome. We're excited about it. That's what

35:05

we're here for. I want to talk a little bit

35:08

to dotage and, and our chat that

35:10

you guys can't see, you know, our panelists

35:12

are w we want to talk about this one on top of that. So

35:14

we might have to have round two of this, which is

35:16

perfectly wonderful. So Dotan,

35:19

you know, can you talk about the experiences

35:22

that, that you specifically have had in me

35:24

on the periphery. Of talking

35:26

to enrich and providers, and

35:28

how they are taking their experiences

35:30

online. And as you've

35:32

gone onto the hood with them, what you're seeing

35:35

and how you can help others.

35:38

Yeah, yeah, sure. As you said, the chat

35:40

has a lot of interesting topics and,

35:42

What I would say is let's before

35:45

I even talk on that, let's

35:47

put the link to the Facebook group, on

35:49

the chat, because I think, we're gonna,

35:52

we're gonna wrap up in a few minutes, but, and

35:54

we have some nice stuff to show you before

35:56

we wrap up, but let's continue the conversation

35:58

on the Facebook group. there are,

36:00

CEO's owners program directors

36:03

of online. Academy's

36:05

online classes, online and enrichment providers.

36:08

not just from the Artspace space, but from other

36:11

space that are, that are really looking

36:14

to meet people like them, like you,

36:16

so join us on that group and let's keep the

36:18

conversation going and support each other

36:20

on this journey. at clique

36:23

too, you know, we've been putting some hard

36:25

working. and we're seeing

36:27

the results poorer in. We talking to entrepreneurs

36:29

and business owners most, every

36:31

day, we're learning about the needs of online

36:34

enrichment providers. What works well,

36:36

what to stay away from,

36:38

actually spoke to. Each and every

36:41

of the panelists here before and learn

36:43

so much, from that, those conversations

36:45

as well. so I'm happy to take

36:48

what I've learned and look under the

36:50

hood of your offering in your operation.

36:52

I'm talking to you in the, in the audience. and

36:54

we can dig in to see if there

36:56

are any sound, if there are some recommendations

36:58

for improvements to make. so

37:00

we've actually opened up several times slots,

37:03

in the next week and to, to be able

37:05

to meet everyone who joined the webinar. There's

37:07

going to be a link, to a,

37:09

to a click to page here on the chat,

37:12

where you can find the best time

37:14

for a good one-on-one talk.

37:16

now, so let's get the conversation

37:18

going in a Facebook group. Let's meet one-on-one. And

37:21

let me tell you a little bit about

37:24

what click two is. cause I think that's

37:26

very relevant for probably. Almost

37:30

everybody here on the, in the audience, you

37:32

know, at click to we've created an effective, easy

37:34

to use platform for live class

37:37

enrichment providers. You know, we, we understand

37:39

the process. There's a lot of, overhead

37:42

administrative. Building all

37:44

those classes and monitoring them and making

37:47

sure they're working and everything is, is,

37:49

is, is really, you know, seamlessly

37:52

moving. There are many, many moving parts,

37:55

so clicks. You can really help you eliminate

37:57

all this administrative overhead and the technology

37:59

headache and let you focus on

38:02

perfecting your programs, scaling

38:04

your audience, make which overall,

38:06

which on top of all makes a much greater

38:09

impact. Let me show

38:11

you a one minute, example of how it looks

38:13

like. And then we'll be back for some,

38:16

news and wrap up. All

39:53

right. All right. So, Joyce is

39:55

going to put the links in the chat.

39:57

Now I see you can all join

40:00

us on the Facebook group and find the

40:03

one-on-one time as well. Josh

40:05

back to you, or you want me to, to

40:07

say some news about, click to

40:11

the journalist in me who went to Northwestern

40:14

close to where Bette's from, says we've

40:16

got some news and you should share.

40:17

Oh yeah. We're very, probably were just, it

40:19

was just yesterday that the click two was selected

40:22

to the elite 200, which is basically

40:24

a group of the most innovative and influencing,

40:27

early stage startups in the education

40:30

technology space. Yeah, so we very

40:32

proud, we made a great progress in the past

40:34

year and we will come into San Diego in April.

40:36

so to hope to meet some of you in person

40:39

over there.

40:39

This elite 200 is a real honor.

40:42

It's an honor to be a part of this team, recognized.

40:44

And we're going to San Diego for the ASU GSB

40:47

conference. I can promise there's

40:49

a lot of failure that was involved in getting there, but

40:51

as we all know, and we learned in one of our

40:53

previous, webinars, we were talking

40:55

about chess. You can win. You

40:58

can draw or you can learn and

41:01

similar to what was being discussed today,

41:03

about, just art and going for

41:05

it. So we appreciate you all coming

41:07

and going for it and joining this panel. we

41:10

could, we could go for hours and days discussing.

41:12

It seems like there's so much. Energy

41:15

and experience in this group. Let's take

41:18

it all over that community. The

41:20

information is there to keep

41:22

the conversation going. I'll talk to Dalton

41:24

and see if we can get round to, but we're

41:26

going to get out of here right at 45 minutes. I appreciate

41:28

everybody for staying on time and joining us

41:31

thank you everybody on the panel. Thanks.

41:33

Yeah, totally fun. Thank you everybody.