Sue delves into the concept of scarcity brain and how it affects our daily lives. She discusses how the scarcity loop keeps us stuck in old habits and behaviours that are not serving us.

Sue explores the three components of the scarcity loop: opportunity, unpredictable rewards, and easy repeatability. She provides practical strategies for breaking the scarcity loop, such as removing opportunities, changing the rewards system, and making behaviours less easily repeatable. 

KEY TAKEAWAYS

• Scarcity brain keeps most people stuck with old habits or things that aren't serving them.
• The scarcity loop consists of three elements: opportunity, unpredictable reward, and easy, repeatable nature.
• To break the scarcity loop, one can remove the opportunity, eliminate or make rewards boring, and disrupt the easy, repeatable nature of the habit.
• Leveraging scarcity brain involves creating more opportunity, generating unpredictable rewards, and making tasks easily repeatable.
• Valuing something requires hard work over a long period of time, leading to a deeper sense of fulfilment and satisfaction.

BEST MOMENTS

"The scarcity loop puts so much pressure on us unnecessarily... I want to talk about how it's causing you to make bad decisions." 

"The problem is when you have too much information, scientists have found that you start to make bad decisions." 

"I'm going to leave you with this thought... I can't help but feel that if you knew, if we all knew that we were going to die next week, we wouldn't spend it scrolling social media today." 

"You can leverage scarcity loop by starting to look at how you can insert those three elements into one of the tasks that you know you need to do, systemise it." 

VALUABLE RESOURCES

Download my FREE guide on how to become a lifestyle entrepreneur

https://sueparker.io/how-to-start-lifestyle-business-lm

Visit my website https://sueparker.net

Follow me on Instagram @Iamsueparker

Linked in https://www.linkedin.com/in/sue-parker-msc/

I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.