Sue talks to Chloe Bisson, a successful book publisher and coach, about the process of writing and publishing a book and how it can energise your business plans. Chloe shares her personal journey of overcoming depression and transitioning from a corporate career to starting her own coaching business. She explains how writing a book became a pivotal moment in her career and offers valuable insights on the purpose and promise of a book.

Chloe emphasises the importance of creating a book that serves the reader's needs and provides practical tips for outlining and preparing the content. She also discusses the role of AI in book writing and highlights the significance of marketing throughout the publishing process. 

KEY TAKEAWAYS

• Writing a book can be a powerful tool for establishing credibility and attracting clients.
• The decision to write a book should be driven by purpose and the desire to provide value to readers, rather than solely for financial gain.
• When writing a book, it is important to strike a balance between sharing personal stories and providing valuable content that resonates with the target audience.
• AI can be used as a tool for generating ideas and overcoming writer's block, but it should not be relied upon to write the entire book.
• The process of writing a book involves clarifying the purpose, defining the big promise, outlining the content, and simplifying the publishing process.

BEST MOMENTS

"I started my business being a coach and a mentor because I left the corporate world after going through severe clinical depression." 

"The one thing I get frustrated with, with the coaching mentoring industry, if you will, when it comes to books, is it's like, oh, I'm going to publish my number one bestselling book."

"Your book's not about you, but it must include you. So have your book not about, it's about, it could be perhaps about what you teach, like what does your reader really need?" 

"Writing a book is the same as marketing because you've got to sell the thing at the end of the day and a lot of people don't think about marketing their book until the end." 

VALUABLE RESOURCES

Chloe Bisson - https://www.chloebisson.com/hello

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I’m a successful career mum turned entrepreneur (soon to be author..) and speaker. 

I was one of a few corporate women in tech who was successful to reach a level before hitting my head firmly on the glass ceiling. All while I was constantly having to choose between my kids and my career.  I was burnt out, overwhelmed and unfulfilled.

I wasn’t living, I was surviving and this outdated corporate career path wasn’t serving anyone. 

I took everything I learnt about systems, data and technology and created my first online business empowering leaders through training, webinars and coaching. Before finally accepting my calling to help others escape the outdated 9-5 and create a business that works for their life. Leveraging mindset and technology.