Today we have Alyssa Korbel joining us on the show. Alyssa Kerbel is the Founder and CEO of mini mioche, a direct-to-consumer children's apparel and lifestyle brand, based in Toronto. Founded in 2008, mini mioche is well-known for its super soft, simple, timeless fashion basics for little ones; newborn to 12 years. Here she chats with Dr.S about how to build an ethical business and balance values and profits in 2022.