This week on the show we welcome Neel Parekh who in 2013, amidst his corporate endeavors, chanced upon a Reddit post that ignited the inception of MaidThis - a groundbreaking cleaning service tailored for the digital era. Witnessing the constraints of traditional cleaning firms, Neel embarked on a quest to revolutionize the industry, introducing automated booking, online payments, and cutting-edge marketing strategies. As MaidThis progressed, they honed in on the burgeoning vacation rental market, leveraging technology for exponential growth. With their footprint expanding and operations refining, MaidThis emerged as a frontrunner in the cleaning domain. The journey solidified MaidThis' potential as a remotely managed venture, culminating in the 2020 launch of a franchise model - a new era of expansion and innovation.