True Classic’s mastermind strategist is back, so get ready to take notes, because you simply can’t afford to miss a single word DTC’s biggest disrupter has to say. Ben Yahalom, President of True Classic Tees, joins Nik and Moiz to dissect the brand’s Black Friday and Cyber Monday performance. What was True Classic’s ad spend like? What channels did they see their biggest wins on? And what were the biggest challenges to planning their inventory? Ben gives an insider’s look into True Classic’s performance, explaining the importance of creating personalized customer journeys and highlighting the power of profitability forecasting in managing your ad spend. Plus, we’ve said it before, and we’ll say it again—if you aren’t creating bundles, you need to be. But don’t worry, because Ben’s here, revealing exactly how DTC’s top dog creates a game-winning bundle.For that and much, much, more, tune in now because this episode’s pure DTC gold!

00:00:52 - Meta's Record-Breaking Black Friday Sales00:06:32 - The Cost of Meta Ads00:08:27 - Exploring Effective Advertising Channels for E-commerce00:10:20 - Analyzing Customer Behavior During Black Friday00:12:21 - Using Post-Purchase Surveys to Maximize Marketing Potential00:14:11 - Analyzing Membership Performance During Black Friday00:15:25 - Optimizing Your Black Friday Strategy00:29:46 - Building a Profitable Finance Stack for Direct-to-Consumer Brands00:33:08 - Maximizing Sales During Black Friday00:36:35 - Ben Shapiro's Relentless Mindset: Saying No to Any Job00:36:59 - The Challenges of Inventory Planning and Ad Spend00:40:30 - Dealing with ADA Lawsuits: A Guide00:41:32 - Achieving Profitability: The Real Challenge

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