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S7 E3: BarkBox’s $25 Million Success Story, with Ro Co-Founder Rob Schutz

S7 E3: BarkBox’s $25 Million Success Story, with Ro Co-Founder Rob Schutz

Released Wednesday, 17th January 2024
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S7 E3: BarkBox’s $25 Million Success Story, with Ro Co-Founder Rob Schutz

S7 E3: BarkBox’s $25 Million Success Story, with Ro Co-Founder Rob Schutz

S7 E3: BarkBox’s $25 Million Success Story, with Ro Co-Founder Rob Schutz

S7 E3: BarkBox’s $25 Million Success Story, with Ro Co-Founder Rob Schutz

Wednesday, 17th January 2024
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Nik and Moiz are joined by special guest Rob Schutz, who shares his fascinating career journey and insights into the early days of BarkBox.As the former VP of Growth, Rob discusses the challenges and successes of building the BarkBox brand, including how the company capitalized on early organic growth and leveraged the power of social media and influencers to rise to the top of the subscription box food chain. He also shares his experiences with other Barkbox ventures, such as BarkPost, BarkBuddy, and reveals exactly what happened to the failed BarkCare. Later, Rob chats with the guys about the evolution of his new healthcare tech company, Ro, unveiling the unique set of challenges he’s faced in scaling a PCP platform and explaining how it differs from BarkBox, before talking about his current endeavors in growth marketing consulting and domain acquisition.00:00:49 - From Healthcare Consulting to Daily Deals Entrepreneur00:05:28 - The Power of an Engaged Email List00:11:42 - From Startup to Facebook User Acquisition Manager00:16:52 - Barkbox's $25 Million Success Story00:23:14 - Launching a BarkBox’s Full Line of Products00:27:01 - Building a Company for Dogs: Maximizing Dog Joy00:28:42 - The Highs and Lows of Barkbox's Success00:37:55 - From Barkbox to Ro00:42:55 - Ro's Remarkable Growth00:46:39 - The Evolution of a Health Company00:55:50 - The Art of Buying Expensive DomainsFollow Rob: LinkedIn: https://www.linkedin.com/in/robschutz/Follow Nik:Twitter: https://www.twitter.com/mrsharmaFollow Moiz:Twitter: https://www.twitter.com/moizaliWant more DTC advice? Check out the Limited Supply YouTube page for more insider tips.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJAnd if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.Outperform the competition and improve your contribution margin profile.See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.

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