Struggling to convert customers? Then this is the episode you’ve been waiting for. Nik and Moiz open up their game-winning playbook to reveal their top 20 secrets for optimizing your conversion rates. Learn how to improve your website’s performance through their time-tested tactics that skyrocketed Native Deodorant and Sharma Brands to the top of the DTC game. Elevate and optimize your e-commerce site through the power of social proof, high-functioning UX design, a smooth checkout process, and the authority of great copy, as Mr. Sharma himself dispenses 20 of his elite entrepreneurial tricks.Plus Nik and Moiz discuss the the factors that can make or break a celebrity brand. Why do some influencer brands (*cough* Rare Beauty *cough*) have staying power while others fall? The devil, it seems, is in the distribution details…Give customers more choice—and save your margins—with Postscript CashBack.This is the better alternative to coupons.Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited00:00:01 - 20 CRO Tips for Success00:01:47 - JVN Sells for $1.25 Million00:02:47 - Celebrity Partnership Pros and Cons00:11:48 - Optimize Paid Social Traffic for Mobile00:14:37 - Analyze User Behavior with Heatmaps00:21:21 - Incorporate Social Proof Throughout Your Website00:24:54 - Highlight Risk Reversals on Checkout Pages00:30:12 - Using Large, Bright Imagery Draws Attention00:32:00 - Make Discounts Visible for Better Conversions00:35:06 - Declutter Your Site for Success00:42:34 - Using Comparison Charts for Effective Marketing00:44:59 - Properly Test and Measure Everything00:47:06 - Creating Unique Social Proof Strategies00:50:39 - Testing Coupon Codes for Better Conversions00:51:25 - Consistent Messaging: Key to SuccessWant more DTC advice? Check out the Limited Supply YouTube page for more insider tips.Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJAnd if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.Follow Nik:Twitter: https://www.twitter.com/mrsharmaFollow Moiz:Twitter: https://www.twitter.com/moizali