Jennifer R. Farmer is our special guest for this live Linkedin Local MoCo Event. Jennifer R. Farmer, aka “The PR Whisperer,” is an author, lecturer and leading professional in communication strategy. She is the founder of Spotlight PR, where she serves as a strategic communications adviser to a host of grassroots leaders, entrepreneurs, and socially-conscious celebrities. In this episode Jennifer talks about the CCRR framework, being credible, creative, responsive and relentless, to create extraordinary PR on an ordinary budget.