In this podcast, we discuss how store use different tactics to trick consumers into spending more money. link to article 1: link.gale.com/apps/doc/A268171262/HWRC?u=j043905002&sid=HWRC&xid=29240748 link to article 2: https://www.academia.edu/32768324/The_Impact_of_Promotional_Tools_on_Consumer_Buying_Behavior_in_Retail_Market
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