Being an "Entrepreneur" and launching a "Startup" is the in thing in Malaysia but it's not as easy or as sexy as people think it is. The reality is that it takes a lot of planning and hard work to become an entrepreneur. Two such planning considerations for an E-Commerce startup is your Online Marketing and Logistic. Daniel Choy, founder of Easy Asia Technologies, gave us the down low on online marketing strategies such as Search Engine Optimisation. Ratha Vasudevan, E-Commerce Manager of Aramex talked over some key points to consider for your startup's logistic structure. This is RSL's minimal viable product so please provide any feedback so that we can craft better content for you in the future.