Interview with Don Wilcox, VP, Digital Marketing & Services for PBS DIGITAL

Released Monday, 27th June 2016
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Don oversees PBS.org and PBS Digital Studios, and oversee programs that help the public broadcaster’s local affiliates drive membership. Wilcox brings more than 15 years of experience at the intersection of television and digital media to this role. Most recently, he served as an advisor to entertainment, media and agency clients. As Vice President & General Manager of Branded Entertainment at FOX Broadcasting Company, he oversaw the operations and strategy of FOX.com, AmericanIdol.com and TheXFactorUSA.com, including groundbreaking social media initiatives and integrated cross-platform sponsorships. Prior to joining FOX, Wilcox was Executive Director, Marketing and Client Services at Sony Pictures Interactive, where he spearheaded online and mobile marketing and promotions for the full slate of Sony Pictures Entertainment’s television shows. He has also held digital leadership positions at ABC, NBC and Microsoft.

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Episode Details

Length
12m 24s
Explicit
No

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