In this episode, hosts Gayla Scrivener and Fran Groesbeck discuss the differences between sales and marketing. They also explore how these two practices work together, as both are essential for business growth.

It's a candid conversation on marketing strategies, the importance of identifying your business's values, and how to connect with your target audience.

Highlights:

1. Understand the importance of continuous marketing, even in the face of financial constraints.
2. Think of marketing as a 'faucet' that needs adjusting rather than turning off.
3. The roles of marketing and sales in a business.
4. Effective marketing is simple and true.
5. The importance of understanding your business identity before starting marketing activities.
6. Fran shares the significance of her mantra of patience, persistence, and momentum in marketing.
7. The role of clear and simple messaging in effective marketing.

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Resources Mentioned:

• How to Grow a Small Business | Donald Miller
• Small Business Flight School | The small business training program helping you double your revenue. | Affiliate Link
• Upcoming Clarify Your Messaging Events

Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Connect with Fran:

• Website: https://tentouchcreative.com/
• LinkedIn: https://www.linkedin.com/in/fran-groesbeck/
• Facebook: https://www.facebook.com/tentouchcreative
• Instagram: https://www.instagram.com/tentouchcreative/

This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!