In this episode, host Gayla Scrivener is joined by Craig Grossman. The conversation covers various topics, including the significance of understanding customer needs, the power of persuasive writing, and the role of reputation management in the digital era.
Craig has been a sales pro for most of his adult life. He owned and managed a gourmet foods brokerage company called Evergreen Fancy Foods, Inc., selling to retailers across the N.W. states with a team of 6 sales reps. But after 30 years, it was time for a new challenge! He discovered copywriting in 2016 and earned copywriting certifications primarily through AWAI. Craig sold his sales business in January 2020 to become a full-time copywriter.
Craig is now a StoryBrand Marketing Guide. He loves helping his clients create brand narrative strategies, compelling website content, and sales copy for local and national companies. His favorite niches include financial planners, accounting firms, B2B, and professional services.
Here are some highlights from the episode:
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