This episode marks the beginning of a series to discuss the four key elements that all marketing plans should incorporate: Website, Consistent Core Content or Authority Piece, Social Media, and Email.

In episode 1 of 4, hosts Gayla Scrivener and Fran Groesbeck emphasize the importance of a clear, concise, and effective website for your business. They discuss the need to understand your target audience, methods to evaluate and update your website content, and the importance of consistent messaging.

Episode Highlights:

• Importance of viewing your website through the eyes of your ideal client.
• The role of a website in reassessing your business objectives and goals.
• The power of repetition in your messaging.
• The potential pitfalls of over-explaining or providing too much technical information.
• The significance of user experience (UX) in website design.
• The value of investing time in yourself and your business for clearer messaging.
• The concept of lead capture and building a warm leads database.
• The simplicity of website design - focusing on essential pages like home, contact, services, and about us.

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Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Connect with Fran:

• Website: https://tentouchcreative.com/
• LinkedIn: https://www.linkedin.com/in/fran-groesbeck/
• Facebook: https://www.facebook.com/tentouchcreative
• Instagram: https://www.instagram.com/tentouchcreative/

This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!