This episode marks the last episode of a series to discuss the four key elements that all marketing plans should incorporate: Website, Consistent Core Content or Authority Piece, Social Media, and Email.

Gayla Scrivener and Fran Groesbeck’s conversation is centered around the critical role email marketing plays in a business. They discuss different strategies for nurturing customers, hard and soft selling techniques, and how to authentically connect with your audience through email.

Episode Highlights:

• The importance of creating a realistic plan and the role of frequency in communication.
• The necessity of patience in marketing, understanding your audience, and the power of authenticity in your emails.
• The significance of imagining the one person you're talking to when writing an email.
• The role of email in product-based marketing.
• The importance of a sales series in email marketing.
• The value of staying true to yourself in your marketing communications.
• The relevance of email across different generations.

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Connect with Gayla:

• Website: https://www.gaylascrivener.com/
• LinkedIn: https://www.linkedin.com/in/gaylascrivener/
• Facebook: https://www.facebook.com/GaylaScrivenerWorkFromAnywhere/
• Instagram: https://www.instagram.com/gscrivener/

Connect with Fran:

• Website: https://tentouchcreative.com/
• LinkedIn: https://www.linkedin.com/in/fran-groesbeck/
• Facebook: https://www.facebook.com/tentouchcreative
• Instagram: https://www.instagram.com/tentouchcreative/

This episode is brought to you by Scrivener Social. The easy-to-use social scheduling platform built for the busy solopreneur. Go to ScrivenerSocial.com and schedule a demo today!