Alexander De Fina is a serial fitness entrepreneur, leading fitness industry consultant, keynote speaker, and multiple award-winning coach and business owner.

Having built three hugely successful enterprises in Australia and Hong Kong from the ground up, including Asia’s top BootCamp "Bikini Fit" and Hong Kong’s specialist female-only gym "Pherform," Alex has made quite a name for himself in the fitness industry in Hong Kong and Australia. Among his many achievements, he also pioneered a new training programme for women – Female Specific Training – that optimised the way women train, accounting for differences between male and female anatomy and physiology. He’s been twice named Hong Kong’s best trainer and helped thousands live healthier lives along the way.

In this episode, we discuss:

• The mindset he adopted to succeed in building multiple successful businesses from scratch
• How the sacrifices he'd made in achieving business success affected his relationships
• Why he is taking a step back from the business to focus on his health
• What he currently values in life, and how he is implementing the necessary tools to close the gap on where he is right now, and where he wants to be

Your host - Shaun Kober
Instagram: https://www.instagram.com/coach_kobes/
Facebook: https://www.facebook.com/performancef...
YouTube: https://www.youtube.com/channel/UCnOp...

Your Guest - Alex De Fina
Instagram: https://www.instagram.com/alexander_defina/

Swiss 8
Website: www.swiss8.org
Instagram: https://www.instagram.com/swiss.8/
Facebook: https://www.facebook.com/Swiss8app/
Youtube: https://www.youtube.com/channel/UC98yOiKlZHMUq6SXZK8fArQ
Podcast: https://www.youtube.com/watch?v=10gWk1sS1L4&t=20s  

BeSpunki
Website: https://bespunki.com.au/ (Use

Shaun Kober is a Mindset & Performance Specialist, with a unique skillset forged in the trenches, through the various stages of life.

"I shouldn’t be in the position I am right now."

The odds were stacked against me:

● Poor family on welfare, eldest of 6 kids, parents didn’t work, abusive step-dad, no electricity or running water for a 6 years period of my life

● Caught up with the wrong crowd, stealing, drugs, skipping school

● At 14 years old, I sat on a bus for 3 days with $50 in my pocket, to travel to the next State over West, to begin a new life in the workforce - 2000

14 - 20: I grew up and learned how to become a man through work and rugby
20 - 26: I lived, trained and fought as a professional soldier, at a high level
26 - 32: I became a personal trainer, after failing in my pursuit to become a firefighter
32 - 38: I worked with, and won world titles with some of the best athletes on the planet, as their strength and conditioning coach
38+: The next evolution begins

#coachedbykobes
#livetrainperform
#modulartrainingsystem

Live Life To The Fullest.
Train To Your Potential.
Perform At Your Best!

https://www.coachedbykobes.com/