Those were the words that made me stop and look at an email a little more closely. Before I saw that particular subject line I had already sent 20 or so emails into the gmail archives - without ever opening them or giving them a second thought.

But I kept looking at that particular email when I was done sorting through the junk. Why?

And they don't send emails like that every day. So I opened it.

That's the power of a good headlineSteal the headline

Most writers start with the headline. Sometimes I can work that way, but a lot of times I write my headline last and steal it from my copy.Use this simple formula

Using a number of tips to start out your headline is a great way to develop headlines for articles and special reports. People love tips and they'll read them all day long. Empathize

When someone listens to you - really listens - how do you feel?Tap Their Inner Voyeur

People love gossip. They love to read personal stories, and the gory details of people's personal lives.Split Test

No matter how well you think you know your audience, you should always, always, always split test headlines.AdwordsAlliterationRhythm and RhymeCondense and Then Condense AgainUse Yahoo AnswersPeople who should listen to this show are entrepreneurs, career coaches