Step 1. Plan Your Campaign

This is probably the most involved step. However, if you do this right, it will definitely pay off.

Have a clear purpose and strategy

What do you want out of this campaign? Do you want more likes or followers? Do you want people to opt into your list?

How will this campaign affect your business? How may this campaign affect your business both positively and negatively?

How will this campaign affect your potential and current customers? You are building a relationship with potential customers and maintaining and improving your relationship with your current customers.

How will you engage or interest your potential and current customers? Are you offering something of value?

Types of posts

There are a wide variety of posts you can use across different social media platforms. Here are some that Sarah recommends, specifically for Facebook and Twitter. Some of these can translate over to other platforms as well.

Facebook

Twitter:

Do You Have What It Takes to Go Viral?

The most commonly shared social media are either posts that offer practical and useful information and posts or tweets that arouse emotion (positive and negative).

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