In this episode of "Live Your Edge," Gilbert interviews Brad Lea, who brings a refreshing perspective to sales. Brad underscores the importance of honing empathy and active listening skills, emphasizing salespeople as problem solvers more than product pushers. He highlights the need for understanding customer pain points and tailoring solutions accordingly. Brad also offers novel strategies, such as helping customers "feel" their problem and recognize their need for the offered solution. He urges salespeople to foster a client relationship that values the product more than money, further stressing the importance of listening rather than dominating conversations. Exploring his business growth, Brad points out the significance of recurring revenue and discusses the challenges of selling online courses. The conversation also delves into the importance of scaling, clear vision of success and developing resilience to discomfort. In a final note of advice, Brad underscores the necessity of clear, decisive choices in life and business.