Let’s face it: AI has come in HOT to the creative and small business worlds. Whether you love it or hate it, there’s no denying that AI platforms are popping up everywhere, with hundreds of gurus and content creators popping up to tell you how to use AI, or promoting specific platforms you HAVE to start using now.

So today I want to help you answer the question of whether you want to use AI tools in your business, and if so help you find the best tools to support you and make a plan on how to use them and integrate AI into your workflow so it makes things easier. 

AI’s Potential Downsides

• Can't tell your stories
• You can change the tone, but it's not going to sound just like you
• Some algorithms are designed to look for AI based language, meaning you may be ranked more poorly if you use all AI
• AI controversies - copyright, stealing from other creatives
• AI’s information isn’t always correct; in an era of ubiquitous misinformation online, is AI potentially harmful? Even to your brand, your reputation.
• From a more energetic or metaphysical perspective, does it have the same fingerprint, the same artistic or creative oomph when you didn’t make it from scratch?

Should you use AI?

Some of this is going to come down to personal preference. I’ve spoken with people who LOVE AI tools and are so excited about them, and others who hate the idea of replacing humans, moving away from creative practices or artistry. Or maybe you’re just indifferent. All valid thoughts, and I’m not here to tell you what to think! Just here to present some information, through out some concepts and ultimately you can decide what’s best for you and your business moving forward.

To decide whether or not you should use AI, ask yourself these questions:

1. How do you feel about using AI platforms? Does it align with your values?
2. Are there moments you regularly find yourself wishing you had a team, had more time or could remove or delegate a project or task in your business?
3. Are these tasks, projects or to dos you always procrastinate, avoid or completely neglect all together?
4. Are there areas of your business where it’s hard for you to stay consistent, or where you feel like you’re always behind and can’t quite **stay on top of everything?

If a) you’re open to using AI tools and it aligns with your values, and b) you’re saying yes to any of the other questions, AI could be incredibly helpful.

AI Tools We Mentioned

• ChatGPT
• Writer.com
• Notion AI
• Flick Social
• Vidyo.AI
• Descript

For more information or to book a strategy session, visit chelseaquint.com/strategy and use the code PODCAST for a listener-only discount.

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