Co-Founders, Katie and Tyler Bramlett started WeShape with the intention of advocating for women to stop focusing on the number on the scale and instead put their energy and efforts towards a more meaningful intention such as movement, rest, and a deeper connection with self. Their entire company and product is rooted in intention, movement, community, and beliefs. They have a passion for bringing awareness to the toxic expectations placed on women in the fitness industry, as well as the often overshadowed, yet pivotal roles women play in business and entrepreneurship.
05:15 – How do we give them the tools to go from unconsciously working out, like mindlessly exercising, it's the hammering away on the treadmill, while you're watching an episode of Oprah. Hitting the machines and not really dropping into your body or really experiencing movement. How do you actually learn how to mindfully move your body from the intention of wanting to care for your body, not from the intention of wanting to change the way you look? So you can get external validation and feel good about yourself? Right. So that's kind of how we got to here!
10:40 – I also think that if you surround yourself with people who are all stuck in the same toxic mindset, then you end up complaining and circulating in that mindset. It's interesting to me, one of the things that we discovered early on about community was, it is one of the greatest predictors to overall longevity. In fact, I think it was Wendy Suzuki is a neuroscientist that said that it was the number one predictor of longevity is the amount of positive connections you have with other people.
14:30 – I feel like this is something I've become really aware of. It's funny because Katie was the one who came up with this intention as the business was, how do we change people? How do we bring awareness to this toxic weight loss culture we're stuck in, which is like, do this crash diet, do this...
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