If you want to leverage any of the thousands of available plugins for WordPress, make sure you do it right! In this episode, Liz explains how to find suitable plugins, test them in a staging environment and deploy them to your live WordPress we

The Importance of Canonical URLs

Apr 16th, 2020 12m 27s

Sandro goes over what canonical URLs are and why they're an important part of your on-page SEO strategy. Specifically, he talks rel="canonical" tag. Episode 0365 Have a question? Email us [email protected] & we'll give you & your comp

3 Effective Ecommerce Email Automation Workflow Ideas

Apr 13th, 2020 10m 51s

Liz shares three ways to improve your eCommerce email automation workflows. These ideas will promote repeat business & help you outshine your competitors. Episode 0364 Have a question? Email us [email protected] & we'll give you & you

User Experience Auditing Tips

Apr 9th, 2020 12m 43s

One of the many things discussed at WordCamp US 2019 this past November had to do with User Experience. Learn a few ways to audit your website's customer experience on a budget! Episode 0363 Have a question? Email us [email protected]

How To Use Facebook's Ads and Pixel in 2020

Apr 6th, 2020 14m 3s

Facebook's Ad Objectives are meant to be used like a traditional sales funnel. Learn how you can take full advantage of this and optimize your ads using the Facebook Pixel. Episode 0362 Have a question? Email us [email protected] & we

Leveraging Facebook Messenger for Your SMB

Apr 2nd, 2020 11m 39s

In November of 2019, Facebook held a Boost w Facebook event in NE Ohio. Sandro & Liz were in attendance & share what they learned about FB Messenger marketing for your small business. Episode 0361 Have a question? Email us liz@themarketingpodca

Business & Marketing Advice During COVID-19

Mar 31st, 2020 30m 31s

In this episode, special guest Jeff Booher joins us to share advice on how to handle business disruptions. His insight includes the proper way to treat employees, and the available resources if your revenue has declined. We also dive into some

uxwcus

Mar 12th, 2020 12m 43s

Episode 0362 Have a question? Email us [email protected] & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/mark

FBMessenge

Mar 5th, 2020 11m 39s

Episode 0360 Have a question? Email us [email protected] & we'll give you & your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/mark

The 5 Specialists You Need to Build a Website in 2020

Dec 11th, 2019 14m 30s

Building a website is a team effort! It requires expertise from several different disciplines. In today's episode, Liz covers the five people you need to build a great website. Episode 0359 Have a question? Email us [email protected]

How to Improve Your LinkedIn Company Page

Nov 4th, 2019 28m 49s

In part two of our conversation w LinkedIn expert De-de Mulligan we learn more about how to optimize your LinkedIn Company page. We talk about taking controversial stands, your company culture, job postings and how to get better engagement. Epi

Optimizing Your LinkedIn Company Page: Part One

Oct 31st, 2019 18m 10s

Today we have De-de Mulligan, President & Chief Content Specialist of the Mulligan Management Group and a LinkedIn expert! Today is part-one of our interview w her and she talks business pages on LinkedIn, how to optimize them, keep them up to

October 2019 Social Roundup

Oct 21st, 2019 14m 43s

Sandro goes over seven recent bits of news in the world of social media marketing. Sandro & Liz discuss the Top 25 Most Popular Instagram Hashtags of 2019 thus far. You can find them at https://influencermarketinghub.com/25-most-popular-instagr

What to Do When Your Marketing Content Sucks

Oct 3rd, 2019 11m 51s

Wondering what to do when your marketing content sucks? Liz walks us through six steps to ensure your blogs, videos and podcasts effectively support your marketing and sales efforts. Episode 0356 Have a question? Email us liz@themarketingpodcas

5 Google Analytics Tips for Beginners

Sep 23rd, 2019 10m 50s

Sandro goes over five things you may want to consider when setting up your Google Analytics account. Episode 0355 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition to answer

Pros and Cons of Incorporating Pop Culture Into Your Marketing

Sep 19th, 2019 12m 25s

Liz and Sandro talk through some of the pros and cons of incorporating pop culture into your marketing and give tips on how your brand can get the creativity flowing. Episode 0354 Have a question? Email us [email protected] and we'll

The Importance of Call To Action Buttons On Your Website

Sep 9th, 2019 10m 44s

Today Sandro goes on a mini-rant about call-to-action (CTA) buttons. He discusses how important they can be and how simple a small teak to your website could lead to a large increase in conversions Episode 0353 Have a question? Email us liz@the

What is Evergreen Content? Evergreen Content 101

Aug 29th, 2019 14m

We're going back to basics! Liz explains the concept of evergreen content -- content that's relevant long after it's been published. She explains why this matters and how to create evergreen content for your business. Episode 0352 Have a questi

Instagram Updates Aug 2019: What Marketers and SMBs Should Know

Aug 26th, 2019 15m 3s

Today Sandro goes over five updates in the world of Instagram that small businesses & marketers should know. Episode 0351 Have a question? Email us [email protected] and we'll give you and your company a link & shout out in addition t

The State of MailChimp 2019

Aug 22nd, 2019 10m 26s

Liz covers MailChimp's recent move to a full-service marketing automation platform. Hear her initial thoughts on the changes after testing some of the new features. Episode 0350 Have a question? Email us [email protected] and we'll gi

Agency Horror Stories Part Two: A Culture of Failure

Aug 19th, 2019 19m 39s

Liz & Sandro conclude their interview w Jeff Booher on his marketing agency horror story and discuss ways you can avoid a similar fate. We cover promises not kept, things unsaid & how to learn about a company's culture. You can follow Jeff or "

Agency Horror Stories Part One: Red Flags During the Interview

Aug 15th, 2019 32m 8s

In part one of a two-part series, Jeff Booher shares his agency horror story and hopes that college grads and job seeks don't make these judgment errors during the interview process. Episode 0348 Have a question? Email us liz@themarketingpodcas

How to Learn Digital Marketing in 2019

Aug 12th, 2019 8m 45s

College graduation was about three months ago, however some recent Marketing grads aren’t happy w what they learned or more importantly, didn’t learn. Today Sandro goes over a few ways recent grads or anyone looking to break into the world of d

Patriotic Marketing

Aug 9th, 2019 17m 39s

Does your brand support life, liberty & the pursuit of happiness? Should it? Liz & Sandro welcome their first guest, Jeff Booher, who shares thoughts on if, when & how your small business should target fellow patriots. Episode 0346 Have a quest

Online Reputation Management Basics for 2019

May 16th, 2019 11m 2s

In today's Back to Basics episode, Liz explains what online reputation management (ORM) is and why it matters. She also shares some tips to actively make ORM part of your business. Episode 0346 Have a question? Email us liz@themarketingpodcast.