ROCKIT is based on Founder and President Michael “MZ” Ziffra’s passion to help business leaders achieve their personal and professional goals. MZ is an entrepreneur and dynamic communicator with over 40 years of experience building high-performance teams and businesses serving Fortune 500 companies, including Abbott Laboratories, Disney, McDonald’s, and Burger King. In his early 20s, MZ created a production and service startup… then saw it skyrocket with his vision, innovation, and integrity to become the premier player in its space.