We all know we should have an email list. But most of us wait too long to get started. And even when we do start, we often don't know how to nurture and grow this powerful asset to our business.

In this episode Jennie Wright helps us understand why we need to "own" our list ourselves so social media can't take it away. It happens. She also digs into the best ways to get started as well as how we can take care of those people to keep them engaged and excited to hear from us.