If you're anything like me you can now add "writer" to your personal resume. Whether it's a show notes like this, a blog post, or just sharing again on social media... we're all writing more than ever before. But are we any good at it?

You might not think much about how the quality of your writing impacts your business growth. But it does. And in a very big way. And because of the power of compounding (people telling people about you) it's not something you want to ignore. It could literally be the thing that takes your brand to the next level.

In this episode copywriting guru Alyson Lex drops by to help us understand how we can hone in on this important skill. We discuss why it matters, when, and unpack what we need to do to unlock it's power.