Episode 4 of the LSB Marketing Toddcast takes a slightly different direction than the previous episodes. Instead of our usual “how-to” discussion, Todd LaBeau sits down with Boone Sesvold, head of LSB’s technology interactive division, and does what they do best—create cool ideas for using technology to help brands engage with their customers.

The axis of offline and online user engagement is undeniably the sweet-spot for all marketers. This unfiltered discussion is how LSB approaches these marketing challenges to provide user value through technology.