The butterfly effect is the idea that small things can have non-linear impacts on a complex system. The concept is imagined with a butterfly flapping its wings and causing a typhoon. Our butterfly, in this case, is one small sip of bourbon. 

That specific sip of bourbon started off a chain reaction that would see not only the world of drinks but the world at large change forever and I am not exaggerating!

But I am not going to ruin the story. You will have to hear it from one of the co-Founders of Never Say Die Bourbon.  Brian Luftman is here on Lush Life to tell you a story that is pretty incredible.  You don’t need to be a marketing genius to know that every brand needs a story, but this one you just couldn’t make up and its at the heart of Never Say Die.

Before we begin, you can always watch this episode on Youtube, plus all the other Lush Life episodes as well as a whole lot more; just head to youtube.com/@lushlifemanual that's youtube.com/@lushlifemanual!

Now feet in stirrups, hands on the reins, the gate is about to open with Brian leading the pack!

The cocktail of the week is the Epsom Derby!

INGREDIENTS 

• 40ml Never Say Die Small-Batch Bourbon
• 30ml pink grapefruit juice
• 15ml honey syrup
• Garnish: 8-10 mint leaves

METHOD

• Add all ingredients to a shaker with ice
• Shake for 15 seconds
• Strain into a Nick and Nora glass and garnish

You’ll find this recipe and all the cocktails of the week at alushlifemanual.com, plus links to all the ingredients.

Full Episode Details: https://alushlifemanual.com/never-say-die-bourbon-with-brian-luftman

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