Episode from the podcastLuxury Travel Insider

Il Borro | CEO, Salvatore Ferragamo: How Fashion & Hospitality Intersect, 1,000 Years of History, and The Art of a World Class Wine

Released Wednesday, 30th December 2020
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Our guest today is Salvatore Ferragamo, the owner and CEO of Il Borro, an iconic estate in the heart of Tuscany.
The property has a 1,000 year history and its walls have seen historical characters like the Medicis, Alessandro dal Borro, European Royalty, German occupational forces during WW2, and of course now - Italy’s most famous fashion family, The Ferragamos.
Today Il Borro is an oasis of charm and is made up of a medieval village and several stand alone villas dotted along the rolling hills. You don’t come here, though, just for a hotel stay - the estate is famous for it’s fantastic wine, organic food production, extra virgin olive oil, and culinary program. Plan to come, savor the sights and tastes of Tuscany, and linger a little longer.
Salvatore and I discuss what it took to restore this historical gem, why he thinks his roots in fashion have influenced his hospitality, and how he’s taking wine production back to its ancient roots. 
See photos, show notes, and listener perks HERE.
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30m 18s
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