On today’s episode, I’m talking to marketing and sponsorship expert Amy C. Potter about managing and mentoring. 

Amy is currently the Director of North American Sponsorships with BMO Financial Group. She teaches us what marketing and sponsorship in business and sports is all about. Amy’s career started on the property side, where she worked at UVA, the University of Maryland, and Northwestern, honing her skills and helping to bring brands to life within the context of college sports. Now at BMO, working on the brand side of marketing, she’s considering proposals from teams in the NBA, NHL, and the NWSL and evaluating how the relationship can benefit both the team and the brand. At work, Amy is committed to managing her team members on an individual basis, allowing each to bring their strengths to the job. She also founded the Chicago chapter of WISE, Women in Sports and Entertainment, as a way of creating a place for women to help one another navigate the historically-male field of business in sports. 

We talk about:

• Hiring people who aren’t just bright and talented but are a good fit for team culture.
• Keeping an open dialogue among women in your field about salaries and negotiations. 
• Celebrating our wins by keeping a record and using them to write the stories we tell ourselves.

You can find the show notes and more resources at https://madamathlete.com

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