For this final episode, Paul Roetzer interviewed two experts on the future of marketing including Tameka Vasquez (@tameka_vasquez), Assistant Vice President, Marketing Lead, Genpact, and David Meerman Scott (@dmscott), Marketing Strategist. Dur

How to Integrate Voice Assistance into Your Marketing

Feb 26th, 2020 13m 14s

In this episode, Paul Roetzer interviews Mitch Joel (@mitchjoel), founder of Six Pixels Group. He chats with Mitch about why voice is a must-have for every marketing program, plus tips to develop a strong voice strategy.

How to Get Started with Marketing AI—Specifically with Content and Email

Feb 7th, 2020 19m 35s

In this episode, Paul Roetzer interviews Loren McDonald (@LorenMcDonald), Program Director, Marketing Research at Acoustic (formerly IBM Watson Marketing) and Mike Kaput (@MikeKaput), Director of the Marketing AI Institute. He chats with the tw

What Is Marketing AI? Plus, Positioning Your Team for Success

Jan 27th, 2020 18m 7s

In this episode, Paul interviews Karen Hao, senior AI reporter for MIT Technology Review, and Cal Al-Dhubaib, chief data scientist at Pandata, regarding the boundaries of AI and how marketers can get started now.

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Coming Soon: Live Interviews from the Marketing AI Conference (MAICON)

Jan 16th, 2020 2m

While onsite at MAICON 2019, we chatted with top experts in the field to better understand marketing artificial intelligence. Tune in for smart insights on how you can get started with marketing AI today.

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