Want or need a good deal on the cost of college?  Wonder why some families get financial help while others don't?  Then you've got to know about two of the most important factors affecting the college bill.  In this episode, you'll also learn why the sticker price is not necessarily your cost.  We'll also identify five sources of financial assistance for college to consider.  With so many opportunities for help, almost any family can get help with the bill regardless of income and assets.  Don't miss this!  It's the first step in getting college at an affordable price.