This episode describes how a home-based clothing designer and producer conceived her niche and comparative advantage in a market otherwise dominated by large labels.

In her last months of maternity leave, Lysandra Weber tested an idea for starting a home-based business. Her work colleagues had regularly complimented her clothes, which she had made herself, and she wondered whether the interest would translate into sales. Well, it did. The test was such a success that Lysandra thought she could make a go of it, and she has never turned back.

Six and a half years later, Geek Chic Fashion is a thriving business that Lysandra still runs from her home studio. She loves her work and stays closer to her young children and husband than would have been possible in the corporate world. In a business that is labor-intensive, fickle, and driven by short-lived trends, Lysandra has not been constrained by the small size of her enterprise. Instead, she has cultivated the trust of a loyal customer base. Maintaining full control of her business; using high-quality materials and innovative designs; providing outstanding customer service; and rooting her business in a core of ethical practices are some of the ingredients of success. Learn more about how Lysandra has employed these strategies to stay happy and grow her successful home-based business.

You can find Lysandra’s creations at https://geekchicclothing.com/ and follow her on Instagram at https://www.instagram.com/geekchicclothing/.

For more information about the movement behind the podcast, visit our Facebook Group, at https://www.facebook.com/groups/350301745982098; follow us on Instagram, https://www.instagram.com/cotcup/, and check out examples of our guests’ creations on Pinterest, https://www.pinterest.com/cotcup/boards/