When it comes to marketing, ‘Go big or go home’ is not always the best approach.

In this episode of Make or Break, we’re joined by Neal Stewart, a marketing mogul who went against the grain to turn around a dying brand.

When Stewart took on the role of brand manager for Pabst Brewing Company, their Blue Ribbon beer was in the gutter. But there was one region where the brand was thriving. To capitalise on this, Stewart went against the advice to go big with billboards and national ads. Instead, he saw an opportunity to plug into the small, but loyal community who had brought the brand back to life.

This Podcast is brought to you by Radio Wolfgang for Auddy

It was presented by Owen Bennett Jones and it featured Neal Stewart

It was produced by John Jo Devlin and Eli Block and the Executive Producer was Ellie DiMartino

With support from The Open University - www.openuniversity.co.uk/managementLearn more about your ad choices. Visit megaphone.fm/adchoices