You've probably heard about repurposing content as a strategy to make your marketing more effective (in fact, we talked about it with Angie Jordan in this episode). But if you've tried repurposing content yourself, maybe you're wondering:

• How do I choose which content to repurpose?
• Why is repurposing my content not moving the needle?
• Is my content really going to be impactful for my audience if I'm just repeating myself?
• How do I repurpose content without it getting boring for my audience?

In today's episode, we are joined by Tristan Katz (they/he). Tristan is an educator, consultant, facilitator, and writer who works at the intersection of marketing, equity, and inclusion as well as creating inclusive, equitable, and safer spaces for trans people.

In this episode, Tristan shares how they have leveraged content repurposing to create a meaningful contribution to their field, have an impact, and effectively market their work without constantly being on the content creation hamster wheel.

Here is a look at what you will hear in this episode:

05:52 - How to grow your business by shifting focus away from other people's ideas and toward your own

08:20 - Tristan Katz's solution for sustainable social media marketing

10:02 - Why simply repurposing content isn't enough + how to be create a strategic content repurposing strategy

14:05 - Determining what content "works" for you and your audience when deciding what to repurpose and how

25:02 - Rethinking content pillars through an impact lens

30:05 - How to make social media marketing easier by focusing on impact and authenticity

46:20 - Why you should not making buying or strategy decisions based on your perception of what works for others

50:05 - How to create an offer suite that makes your work more accessible to your audience

Links to resources we reference in this episode

Podcast episode: How to ditch traditional marketing in favor of relationship building

Connect with Tristan

Website
Instagram
Patreon

Join us in Fruition Growth Network

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