Public Relations is a tricky field to navigate. Getting attention isn’t always easy. Getting the right attention is even harder. And we think attention is good, until it’s not. Then what? How much can we, as business owners, do ourselves, and when is it best to work with professionals?  We have so many questions and are so excited to get some answers from PR powerhouse, Shana Frahm. 

Shana is a global media and marketing expert, and founder of Spokeswoman Says, which offers women and business owners media training to ensure positive and constructive public messaging. Her 30 year career has covered music, sports, entertainment, film, fashion, hospitality, tourism, technology, agriculture, politics, and philanthropy. Shana has helmed the global brand media and communications functions in c-suite and executive level posts, along with serving in an agency capacity in support of game-changing leaders and entrepreneurs.

From two U.S. presidential campaigns to three Winter Olympics; from the runways of Paris to the skateboard shops of Tokyo; and from Las Vegas music venues to Hollywood red carpets, Shana Frahm credits a long and storied career with the ability to remain agile, open and teachable. Crossing over to new industries to share best practices, as traditional media and communications gave rise to the digital age. Shana will be sharing some of those stories with us today along with tips on media training, best practices in public relations, and how to recover from negative publicity - and probably much more! Let’s hear from Shana!