How many apps have come and gone? How many developers have had their moment, shining under the public spotlight as an example of ingenuity and achievement, only to be absorbed and forgotten by the monolithic machine we call “big business”? What is excellent one day becomes obsolete the next. As a result, users experience our products on a superficial level and have no problem discarding in an instant what might have taken years to create. Is this the only way things can be?