Databases have been around for decades, but suddenly there’s renewed interest in database technology. Nancy Hensley, director of marketing and strategy for databases and database systems at IBM, joined the show to explain what is happening in the industry to drive this interest. She also described recent developments such as BLU Acceleration in-memory computing and hybrid database architectures that run in the cloud and help "obliterate the wait." Hensley shared some clients that are using these faster, more agile technologies to lower costs and be more productive.