Sophia Lovett basically grew up in the music business. On stage, in front of it and backstage, at folk and world music festivals, rock shows, musicals, even the St Peters Cathedral in Rome. (Where she actually sang for the pope!)

Being the child of music lovers, she wanted to do things for herself at a very young age and get to know the people involved in this world she loved so much. Sophia interviewed some of her favorite artists, made great friends, organized concerts and a small conference for folks wanting to enter the music industry, all while I was getting some formal education and a university degree to boot.

She got involved in the entrepreneurship scene, started up her first company in early 2011 and traveled the world for international music conferences to learn from the best, and to connect. She managed two bands and became a business coach to many before focusing on the personality branding and marketing aspects of her work, she and opened up the services to entrepreneurs and artists alike.

Born in Germany, refined (or toughened up in Australia) working out of Berlin since 2004 (10 year anniversary comin’ up!). She is often available in person in Germany and at times London and Los Angeles, among other places.