The first episode of Making the Startup starts with a three-part podcast story. The first one presents the Amazon series Making the Cut, a designer casting show that can be watched by approximately 200 million Amazon Prime customers per video stream, as well as the effects on the fashion brand Esther Perbandt, whose founder takes part in the casting show. As a result, the entrepreneur Esther Perbandt, the label and the structure are presented and discussed as a well developing fashion brand over the past 15 years. Esther also tells how she was approached by Amazon to participate in Making the Cut, as well as all details about the jury team consisting for example of Heidi Klum and Naomi Campbell, the other participants, the locations New York, Tokyo, Berlin and Paris and the prize money of one million dollars. Have fun!