Politicians, marketers, content creators want to speak to us and appeal to us because we are a fast growing population who will soon be approaching our peak earning years. Having a term like Latino, makes it easy for them, the people in power, the patriarchy, however you want to call it, to put a very diverse population into a very neat little box. The real question here is: is it easier on us to be or become Latinos in the US or is it just another confusing term of identity we have to adapt to and learn to be a part of?

• How do you explain Latinidad to your kids?
• Is this a term you identify with?

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