This week, I'm joined by Mike Keene, Director of Sales for BG Nebraska and BG Minnesota. Mike is a proficient sales trainer, a student of the automotive industry, and a relationship management expert with over 16 years in the BG business. In this episode, he shares some insight into his approach to training, the value of connecting with every customer, and the effective customer service techniques for advisers and technicians. It's a new year, and there's no better time to reevaluate your you approach with customers. I think this discussion will get your wheels turning!

ALSO, I'm in the process of collecting stories about demos gone wrong. Send your video, audio recording, or written account to [email protected] for a chance to be featured on the show!