Welcome to the Marginal Gains, Maximum Profit podcast: where seasoned B2B sales professionals go to get the best new sales tips, techniques and trends to maximise their sales results. With clear advice, guidance and special guests, Marginal Gains, Maximum Profit is here to help sales professionals make simple, key changes that generate better results - in any economy!   

Join Jess Lorimer and Robert Cutler of Selling to Corporate ® as they analyse the market and show you how to navigate mindset changes, new lead generation strategies, hiring 'how-to's and of course, those strategic sales techniques to see you into your next promotion.

For the first episode of 2022, it is not full of hope and cheer.  Jess and Rob talk about the monumental challenges facing sales teams in 2022, having to recover not only 2 years worth of pandemic revenue but also to be able to pay for the huge hiring costs companies are facing.  With new hires needed, and the average UK salary increasing between 15%-50% there is only one team set to face the bill - sales.

It is vital that sales teams receive investment in 2022.  In order to cover this shortfall.  Cost savings, and tech investments will not yield the returns required.  Simply put - as a Sales Director reading or listening to this episode, you need to think about making team investments now to at the bare minimum achieve the financial targets your company will set.

On today’s episode:

• The true cost of new hires in 2022 [02.30]
• How much more revenue your sales team will likely need to achieve [04.56]
• Senior leadership won’t commit to spending on sales training but somehow expect higher results [09.17]
• Cost savings won’t cover the shortfall of revenue needed [13.52]
• Identifying where your sales team currently are [17.03]
• Book a free call with Rob to chat about diagnosing opportunities [21.28]

Key Resources Mentioned in this Episode:

To book your free 2022 market insights call with Rob, [email protected]

Future of Sales In Sport - Whitepaper: https://corporate.selltocorporates.com/whitepaper/

Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales?  You need to be asking the right questions and getting the best information to support future work.  Download our Top 5 BDQs here and start getting quality information from your prospects: https://bit.ly/STCTop5BDQuestions

How to leave a review -  https://selltocorporates.com/how-to-leave-a-podcast-review-on-itunes/

Content Disclaimer

The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

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