In this episode we chat about the concept of seasoning the Facebook pixel, essentially, a method to train the platform's algorithm to recognize the right types of conversions. On this Episode, Rafael Angarita (Director of Digital at SERHANT.)

EP8: Why Clubhouse Might Not Make the Cut

May 24th, 2021 21m 1s

In this episode we chat about Clubhouse, the pandemic-booming social audio drop-in app that has become the talk of the town. On this Episode, Rafael Angarita (Director of Digital at SERHANT.) joins us back to discuss his personal experience wit

EP7: Facebook Political Advertising - The True ESSENTIALS for Marketers

Feb 16th, 2021 28m 50s

In this episode we chat with Raiyan Syed, Social Matter Expert @ Mothership Strategies, a political advertising agency that has driven over $600M in donations since 2015. We talk about the do's and don'ts of political ads on Facebook and even s

EP6: Generating Thought Leadership W/ Content Marketing & Monetization Strategies

Feb 1st, 2021 53m 23s

In this episode we chat with Muhan Zhang, Founder @ Startup Investing for All, a premium online community for startup investing. Muhan shares his inspiration to create a content marketing business, the challenges, key lessons, and his strategie

EP5: Apple's IOS 14 Privacy Update Might Crush Facebook Advertising

Jan 16th, 2021 38m 1s

In this episode we chat about the Apple IOS 14 privacy update and the impact it will have on Facebook Ads and paid social advertisers in general, as well as the removal of cookies from Google's Chrome browsers. On this Episode, Rafael Angarita

EP4: Marketing Yourself as an Artist on Social Media (feat. VLVT Jones)

Nov 2nd, 2020 42m 26s

In this episode we chat with VLVT Jones who is a DJ/Producer based in Brooklyn, New York who has several sound tracks that have gone viral on the music streaming social platform SoundCloud, and through his passion for music entered the world of

EP3: When to turn your side-hustle into a full-time business

Oct 19th, 2020 1h 9m

In this episode we chat with Kevin Afuwah who is a Manager of Digital Investment at MediaCom, and talk about his experience launching his t-shirt brand (worn by celebs like Sarah Jessica Parker, Zendaya, and Beyonce) and his learnings. We also

EP2: Performance Marketing Teams, Planning for Holiday Campaigns, and Brand Building Keys

Sep 28th, 2020 49m 11s

In this episode we chat with Rafael Angarita, the Digital Marketing Director at SERHANT., and talk about his experiences working on performance marketing teams, how marketers should be preparing for the holidays, and the learnings on personal b

EP1: The Tiktok Ban, Cancel Culture, and Content That Converts

Sep 10th, 2020 24m 48s

In this first episode we introduce the Market & Hustle podcast and Zaryn's cousin (the guy behind the camera, who has shot over 100+ videos for the YouTube channel). We chat about TikTok getting banned and the state of the internet, among other

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