Working Smarter, Not Harder

Today’s steps are for entrepreneurs wanting to create a scalable, sustainable and profitable business that they can enjoy.

You can create a successful business strictly through hard work, but if you want to make it easier and go beyond just the 6-figures, you’re going to have to truly understand the concept of “smarter, not harder.”

Working smarter not only yields more profits and less time doing actual work, but it also yields a greater impact in your client’s lives.

Follow these three steps and take a stand against hustle and to create a business that doesn’t force you to make sacrifices.

Step 1 – Install Leveraged Offers

The goal is to maximize transformation while minimizing effort. How can you get your clients big results as fast as possible with as little work on them and you as possible? The problem comes from trying to add more services, more bonuses and more access to you in order to give greater value to your clients.

The truth is, value comes from transformation, not from information or even access. You’re doing your clients and yourself a disservice when you add more because you’re scattering their focus and you’re adding more to everyone’s plate.

The real path to leverage is taking out everything that’s not going to get your clients immediate results. Only focus on the things that are most important to your clients. Getting rid of everything else and the fluff will mean less work for you and better results for the clients.

Example: My program ‘The Pack’ is about creating, growing and monetizing a Facebook group. People are happy with the small amount of my time because my content does its job. Each training has one desired outcome and with just one action step, they know exactly what they need to do. I stack the beginning of the program with some quick-win action steps.

Step 2 – Installing Automation into your Business

This is about moving away from manual prospecting and selling, and instead creating systems that will grow your business regardless of the amount of effort you put in. Without automation, you’re required to be there to make money.

There are three automated systems you need to make this work:

1. Traffic System – an automated way to bring traffic to you
   • Example: Facebook Ads are automatable, scalable, delegate-able
2. Conversion System – an automated way to convert that traffic into paying clients
   • Example: Automated Webinar with Sales Pitch at the end
3. Delivery System – an automated way to deliver your offer to that paying client
   • Example: Infusion Soft to send the offer to the client

Step 3 – Delegate

There are some tasks that can’t be automated like graphic design and PowerPoint creation. The less work you’re doing, the more time you’ll have on your hands.

The real benefit of this is everything will move so much faster because of all the hands on deck you’ll have to handle it all. Your success is directly related to your speed of implementation. Failure to delegate costs you money because it slows you down.

Example: Many people spend weeks on creating a webinar. But because I have webinar templates and people to delegate things to that can handle landing pages and communications systems, I can pop out a webinar in 48 hours.

TODAY’S ACTION STEP:

• Identify which one of these is missing in your business, then begin implementing and installing it. If you’re missing more than one, just choose one and get it done. Don’t get overwhelmed, identify and pick just one of these steps.