I'm going to make you famous! I mean, it’s no secret that I am pretty big freaking deal *brushes shoulders off* (just kidding... or am I?)... So if you want to be a big freaking deal in your industry too, then you have to be seen as an authority or expert in your niche. No matter your industry... if you want to have name recognition, to make an impact, and experience seamless sales too, you have to be seen as an authority or an expert in what you do!

Time Stamped Show Notes

• 00:52 – Introduction.
• 1:04 – If you want to be famous then you have to be seen as an authority in your niche. If you want to have name recognition make an impact and experience seamless sales too you have to be seen as an authority or an expert in what you do.
• 1:30 – Some people think that authority means getting thousands of likes on Facebook or hearts on Periscope but the truth is that it’s actually much simpler and a lot faster than that too.
• 1:42 – You require just three things to be seen as an expert or an authority in your niche. The first one is expert content. Your content allows for you to showcase your knowledge and your expertise to your followers in a way that’s really easy for them to consume. A lot of the biggest names in the industry are people who create a ton of content at least that’s the case in the online business and marketing world. You should ensure that you are creating consistent valuable high quality content. I create these podcasts and vlogs as a way to give value to my community so that they see me as an authority in my niche.
• 3:14 – The second thing required is influencer marketing. Another way to get people to trust you is to stay in the same circles as other influencers who they already trust. So just figure out who the big names are in your industry, follow them, become active members of their communities and ultimately find a way to collaborate with them because when you collaborate with other high profile influencers who your market trusts they are going to see that you have aligned yourself with them as a peer and by being a peer to those other influencers by proximity that makes you an influencer too. This could include them interviewing you or you interviewing them or writing guest blogs for them.  Just ensure that you are consistently aligning yourself as a peer to those influencers because the closer you are to them, the more circles you are in with those influencers the more you seem like an influencer yourself
• 4:44 – The third way is authority branding. If you take a look at the other influencers in your niche you will notice that they have invested in themselves, in their website, in their visual branding and the quality of their content.
• 5:03 – When I first launched this podcast, people in my Facebook group told me that you make me feel like my podcast is crap because yours is so good and when I launched my web TV show people went crazy for it because I invested in the quality of the content.
• 6:10 – It’s not enough to actually be an expert and trust that people will take your word for it you have to look like one too. So visit my website marketlikeanerd.com and use that as an example of an authority website.
• 6:47 –  Recap.

Resources mentioned:

Marketlikeanerd.com – Visit my website to use it as an example of an authority website with authority content.