Discover how to maximize your Instagram account with Nathan Chan, creator of Foundr Magazine, who snapped his way to 950k+ followers in just two years. Nathan also shares with us how to drive traffic to your website from Instagram, and how to keep your followers happy and engaged.

Time Stamped Show Notes:

• 01:35 – Introduction.
• 5:26 – Nathan says that for them it doesn’t matter how many followers they have, for them it matters how much traffic they can drive using Instagram. So Nathan’s first tip is to worry less about your followers and make sure that you have a great profile set up and obsess about the link in your bio for your Instagram account and that’s the main way you can drive traffic. The best way to utilize Instagram is to obsess about that link in the bio and do whatever you can to get people to click on the profile link in the bio because that truly drives traction.
• 6:24 – You can also get people to Swipe up with Instagram stories if you have a verified account. Nathan got their account verified recently which is very powerful in driving traffic. A tip for people who really want to utilize Instagram as a growth channel is it’s less about the followers and more about the clicks.   
• 7:26 – For Nathan Instagram is an amazing platform which they have used to build a massive community and this has allowed to grow the reach of their brand and the reputation of their brand at a very fast pace.
• 8:13 – According to Nathan, if you really want to leverage social media to the fullest get clear on what your sales funnel is so that you can drive traffic to the right thing.
• 9:26 – Once you’ve got the foundation set up and you have decided to use Instagram as a traffic source and a way to build a reputation for your brand but the end goal is driving traffic, you have to focus on producing great content on a consistent basis and the content has to be relevant to the market that you serve and it has to be loved by the audience.     
• 11:35 – Nathan and his team create great content and post it between 5 to 7 times a day.
• 12:23 – Nathan and his team have realized that the best kind of content is photos of their magazine, quotes and startup tips and facts. Their audience loves this kind of content.  But it depends on the audience and niche, you have to test what you audience likes.
• 14:19 – One of their rules is they treat their community like gold and if someone leaves a comment on any of the images, one of the team members will reply to the comment or answer any question. Because their account is verified and large, they have found a lot of success with growth on commenting on other big Instagram accounts.
• 17:27 – According to Nathan, once you’ve got a good foundation and mindset for the purpose of having an Instagram account and using it to build your business or your brand, the next step is to focus on other growth strategies and one of them is focusing on getting other big accounts to share your content.  You can either pay them to do this or find another mutually beneficial exchange in value.

Resources Mentioned:

• People can find out more about Nathan Chan by visiting the website Foundr.com.
• You can also download a free issue of the magazine by visiting the link FoundrMag.com/Branson.